In-Store Merchandising
Knowing how to merchandise your business is crucial to making a profit. Capital Candy offers a variety of merchandising tools to help you grow and keep your business profitable.
Listed below are some questions you should be able to answer. If you are uncertain of the answers, give us a call so we can help.
What kind of store are you?
- Conventional/Traditional
- Mini Mart
- Expanded or Super Convenience
- Specialty
Who are your customers?
- Frequent
- Moderate
- Infrequent
Do you understand your customer’s needs?
Do you understand what they are looking for when they enter your store?
- Good Prices
- Good Quality
- A Clean, Comfortable and Safe Store
- Parking Convenience
- Good Service
Do you have an understanding of the latest trends and habits of your customers?
Did you know that to increase your sales you need to:
- Get your existing customer to purchase more
- Attract new customers
There are three types of buyers:
- Planned
- Impulse
- Related item buyers
How do you get these buyers to purchase more?
How do you attract new customers?
We offer:
- Promotional Flyers
- Broken Quantities
- Store Resets
- Maintain/Build Displays
- Retail Price Management
- Inventory Management
- Annual Trade Shows
- Equipment
- Scanner
- Planogramming
